The music business cycles thus allowing what was once considered old to be valued as new and exciting again. There are a number of things that can trigger a resurgence of particular kinds of music. The fans of the reemerging music are sure to take advantage of the chance to show their pride in their favorite music. They will certainly bring out their old t-shirts featuring their favorite bands.
Initially it appeared that hip hop would remain the favorite genre for the coming generations; yet beneath the rhymes and beats was the sound of vintage groups, which hip hop stylists sampled and integrated. Young folks hearing hip hop music were for a long while clueless that they were really hearing riffs by Aerosmith or samples of Journey tunes. That is, until the launch of video games like Guitar Hero.
Guitar Hero, Rock Band, and all of those interactive music video games relied on the vintage music of classic rock to be their soundtrack and suddenly kids had a name to put to those samples they had been hearing and they were exposed to a whole new vein of music called classic rock and they took to it immediately.
It was not long before the video game companies started offering more songs for kids to buy and add to their Guitar Hero catalog and, for the most part, these were classic rock songs. The parents saw this and started breaking out their vintage rock t-shirts to wear because their kids now found classic rock to be appealing just like the parents did when they were younger. The kids saw the parents wearing vintage rock t-shirts, they saw the characters on the Guitar Hero video game wearing them, and they decided they wanted them to.
It usually happens that when a band releases a new record their t-shirts start selling and their back catalog of music starts selling again as well. Imagine taking that concept and multiplying by the number of classic rock bands available and you suddenly have a resurgence in the sale of vintage rock t-shirts. These video games were like the re-issue of all of that guitar based classic rock and suddenly t-shirts and CDs started selling again like crazy.
As the new generation of kids begins to rediscover parts of their parents’ childhoods, it signals a revival for some of what the older generation reveres. Guitar Hero has succeeded in returning classic rock to the forefront, and kids today are sporting vintage rock t-shirts depicting groups from a couple decades back. Young people are purchasing the songs and also discovering affection for vinyl records, causing their own revival.
It would have been hard to predict that the very thing parents have been complaining about for years could be the very vehicle for bringing parts of their childhoods to their kids. Parents have been convinced for years that video games are bringing down their children’s generation and now that video games have brought back classic rock and vintage rock t-shirts many parents are starting to rethink their views on video games.
There is probably very little chance that hip hop may disappear from the music industry all together but it is interesting to see the same kids that used to wear DMX t-shirts now wearing vintage rock t-shirts and listening to classic rock. Guitar Hero and games like it are perfect examples of how the icons of previous generations can become reborn using the trendy vehicles of current generations. It is hard to say how classic rock will be introduced to future generations but it can be assumed that someone will find a way to make sure that vintage rock t-shirts find their way onto the youth of the world one more time.
No comments:
Post a Comment